Jack Rotherham, Chief Marketing Officer at FreeWheel, the Comcast-owned video advertising technology company, presented insights from the FreeWheel Video Monetization Report, a quarterly report that highlights how the boundaries within premium video - traditional linear television and digital video - are dissolving, as the industry moves closer to true unification. Jack was accompanied on stage by Andrew Wallenstein, Variety 's Co-Editor-and-Chief for a fireside chat where they discussed key trends within today's television landscape: consumers continue to gravitate towards linear-style content in digital environments, video ad views are increasingly happening on the big screen in the "new living room," and the user experience is critical to the future growth of the industry.
FreeWheel's position at the center of the New TV Ecosystem gives unique perspective into the themes that are top of mind in television.
You can download the Quarterly Video Monetization Report, "The Unifying TV Landscape" HERE.
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