The Media & Entertainment industry is rapidly changing: Today's market is characterized by limitless content and ubiquitous distribution. M&E enterprises are competing at every moment against the next best alternatives for the individual consumer.
At Variety's Entertainment & Technology Summit, Steve Canepa, IBM Global Managing Director for Telecommunications, Media and Entertainment, along with David Kline, Viacom CTO, discussed how their enterprises are delivering and leveraging innovative, scalable cognitive solutions in the form of augmented intelligence and real-time consumer data. The result is that media companies can adjust their plans and rapidly respond to market forces.
During the keynote presentation, the two executives spoke about how the entertainment industry faces a formidable two-fold challenge: to provide customers with superior engagement and to maximize the use of the enormous growth in the demand for video and personalized experiences. The clear imperative, they said, is to move data to the center of the enterprise and to exploit it to gain rich insights into both customers and content.
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