Parrot Analytics' CEO Wared Seger presented on the Science of Popularity, noting that "it is important to have an immense scientific understanding of how consumers interact with content". Seger's LA-based data science company has developed the industry's first and only global demand measurement system, able to quantify the popularity of any TV series across all devices and platforms, anywhere in the world.

Parrot Analytics' Regional Director Courtney Williams was also on stage, co-moderating the Generation XYZ panel alongside Debra Birnbaum, Executive Editor for Variety. On the panel we welcomed Susanne Daniels, Global Head of Content for YouTube, Kevin Reilly, President TNT & TBS, Craig Erwich, SVP and Head of Content for Hulu, Jason Kassin, co-founder and CEO of FilmTrack and Jeff Wachtel, President and Chief Content Officer, NBCUniversal Cable Entertainment.

SVOD Trends: Global Digital Originals Report
Parrot Analytics has shared with Variety their latest in-depth global research report, which provides a comprehensive overview of SVOD content demand trends in 10 global markets. In this report, Parrot Analytics reveals the top digital original shows in each country and takes a look at the demand trends for a selection of titles in each market over the quarter.

Download the report now and discover the top SVOD titles in Q2 for Australia, Brazil, Canada, France, Germany, Mexico, Singapore, Turkey, United Kingdom and the United States.