ICYMI - The State of Monetizing & Delivering OTT Programming
Chris Carey, Chief Strategy Officer at Verizon Digital Media Services and Discovery Communications' Joe Ambeault hosted a keynote conversation at last week's Variety Entertainment & Technology NY Summit. They discussed several strategies to leverage the power of direct-to-consumer OTT and TV Everywhere to drive audience and revenue growth for premium online video content.
For example, the targeting and measurement that OTT provides is changing how Discovery sells their inventory. By usingpersonalized 1:1 advertising enabled by VDMS' next-generation platform, Discovery is seeing continuous growth in the reach and quality of viewership and ad sales.
Watch the video to learn more about how Verizon's digital media supply chain enables better user experiences and monetization for online delivery of Discovery's fifteen brands.
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