Ralf Jacob, President of Verizon Digital Media Services, sat down with Jay Tucker, Executive Director, Center for Management of Enterprise in Media, Entertainment & Sports, UCLA Anderson School of Management for the keynote "Hitting Your Mark - Targeting Audiences with Personalization".
The session emphasized the need for broadcasters to deliver targeted, engaging experiences for all users stating that, in order to do so, content owners and advertisers alike will need keen insight into each viewer's interests and habits.
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