Don’t miss out on these in-depth Pre-Conference Workshops on Wednesday, November 13:

Mastering Generative AI: Prompts, Persuasion and Productivity

You’ve heard plenty about generative AI and may even have experimented with it — now it’s time to delve deeper and get practical with the latest AI techniques to dramatically improve your comms copy, content and capacity. This workshop will teach you how to apply strategic prompts to generate powerful prose and pixel-worthy images that make your job easier while engaging your workforce with persuasive content.

Future-Proofing Content Creation: How to Stand Out in a Crowded Field

With over 3.2 billion images, 7 million blog posts and 720,000 hours of video uploaded daily, staying ahead of the latest content trends and tools is crucial to cut through the clutter. This workshop provides a practical plan for standing out in our content saturated world—whether you’re sharing short-form video, leveraging user-generated content, creating immersive experiences or simply crafting compelling copy for a blog post.

Powering Up Your Internal Comms: A Data-Driven Approach

Elevate your internal communications strategy to a whole new level with a robust, data-centric approach. In this workshop, you’ll learn how to “measure the immeasurable” like culture with tailored benchmarks aligned with the bottom-line impacts that your execs value most. You’ll discover new ways to prove your return on engagement (ROE) by showcasing how your initiatives reduce turnover, training and even reputational costs.