Don’t miss out on these in-depth Pre-Conference Workshops on Wednesday, March 27:

AI-Powered Storytelling: New Ways to Supercharge Your Writing and Reach

Consistently personalizing content at scale is essential if you want your messages to resonate with diverse audiences across various platforms. Join this interactive workshop to harness AI tools and techniques that will enhance your writing for any platform, audience or social channel — opening up a whole new world of engagement and impact.

Social Media Splashdown: Riding the TikTok Short-Form Video Wave

With 90% of marketers maintaining or growing their short-form video investment in 2023, the ripple effect has social platforms scramble to replicate TikTok’s micro-video magic. This workshop shows you how to do the same — while also bringing a spark of light to your brand videos so they appeal to the TikTok generation.

Find Your North Star: SEO Ranking Strategies for the New SEO Ecosystem

You can’t afford to leave SEO to others — it impacts everything from email marketing to press releases and even social videos. During this deep-dive SEO workshop, you’ll learn the strategic and creative factors you need to become a full-stack digital marketer and level up your content plan.

Advanced Writing for Marketers Certificate Course

This writing course will address the ongoing challenges you face as a communicator by equipping you with advanced techniques, storytelling skills, and what you need to know to leverage AI. You'll gain the ability to craft impactful, persuasive content that resonates with audiences and helps you achieve your communication goals. By the end of the event, you can proudly depart with a professional certificate, showcasing your enhanced capabilities.

Learn more about the 30+ sessions on topics such as Social Storytelling, Crisis Management, Strategy, Intranets, Writing, Social Listening & Measurement, Social Inclusivity & Brand Purpose, Influencers, and many more topics crucial to your 2024 social media success.