Don't miss these in-depth Pre-Conference Workshops
on Wednesday, March 19.

Activating Your AI Superpowers: Tools, Tips & Strategies for Innovative Social Content Creation

In this workshop, you'll get a hands-on look at the latest generative AI tools and find out how to improve your prompts, optimize and measure your content's performance, and integrate emerging tech into your social media practices. You'll also get advice on developing ethical use policies for AI-powered resources, and find out new ways they can be integrated into your organization to streamline processes and level up your work.

Insiders Out: How Employee Storytelling Puts the Heart Back into Employer Brand Building

Your employees are the soul of your organization, and their stories can be a treasure trove for communicators. This session will explore the power of curating and amplifying employee narratives, turning them into compelling content that magnifies the humanity of your employer brand and strengthens your internal comms practice.

Social Studios: Video Storytelling Across Social Media Ecosystems

If your organization doesn't have a social video strategy, it's time to break out your inner Hollywood filmmaker and get to work. In this interactive workshop, we'll learn how to create top-notch video content for platforms including Instagram, TikTok, YouTube, LinkedIn, and internal channels such as intranets. Find out what content resonates best on which platform, discover in real time how to create social videos on any budget and best practices for ensuring your work gets seen—and incites action.