Don't miss out on these in-depth Pre-Conference Workshops on Wednesday, October 16:

Brand Storytelling: Harnessing Authentic Narratives in the Age of AI

Employees are demanding more authenticity and a "human touch" from your communications in today’s fast-paced, automated environment. Enter brand storytelling. It alone has the power to break through the digital noise with empathy and emotion—fostering deeper engagement and a stronger corporate culture. This workshop equips you with the strategies you need to create and curate more authentic narratives that resonate with your #1 asset while creating a true sense of purpose and belonging.

Business Fluency: Speak the Language of Leadership

There’s a growing demand for communicators who can go beyond traditional roles and see matters from the perspective of the C-suite. But less than a third of communicators report measuring business or behavioral outcomes, according to The Ragan Communications 2024 Leadership Council Benchmark Report—spotlighting a key area of need for building influence and developing business acumen. This session will help you enhance yours—and increase your value to the organization. You’ll learn how to speak the language of the C-suite and establish yourself as a trusted business partner.

Data-Driven Measurement: Quantify and Improve Internal Comms Impact

To thrive in the age of data-driven decision making, internal communicators must develop a deep understanding of metrics and analytics to successfully monitor and improve their programs. This workshop will help you unlock your inner data-scientist and quantify the impact of your internal comms initiatives on key business outcomes. You’ll not only learn to report on and improve your results—but also position yourself as a strategic partner in driving organizational success while staying ahead of the analytics curve.