Don't miss these in-depth Pre-Conference Workshops on Wednesday, May 21.

Measurement and Data Boot Camp

To gain the C-Suite’s trust, PR professionals must do more than tell the story. You need to speak the language of the business, showing how every PR initiative drives measurable results. The key is to quantify, prove, and showcase how your PR efforts directly influence the bottom line.

Crisis Management Workshop

We live in an age where crisis is constant. When information travels at lightning speed and public scrutiny is relentless, the ability to navigate a crisis can make or break a brand. Learn how to transform a potential disaster into an opportunity for growth and trust in this session.

Media Pitching Best Practices

Join us for a crash course in the modern media pitch. We'll explore how to tailor your approach for different media platforms and journalists. In this high-energy workshop, we’ll dive into the art and science of newsworthy pitches that resonate with the journalist’s audience and publications. Get ready to roll up your sleeves and put your creativity to the test!