Don’t miss out on these in-depth Pre-Conference Workshops on Monday, August 12.

Measurement Strategies for the Employee Lifecycle

Ragan’s Communications Benchmark Report found that over half of communications leaders consider measurement and data analytics training to be essential, underscoring the need to identify, measure and implement data-driven strategies that drive desired behavioral outcomes. In this interactive workshop, instructors will guide attendees through each stage of the employee lifecycle, identifying the best KPIs to track during onboarding, company-wide announcements and leadership changes, layoffs and organizational pivots. By the end of the workshop, you will have a customized roadmap that connects back to enterprise-wide business objectives.

Wellness that Works: Aligning Employee Wellbeing with Business Success

In this workshop, we’ll demystify the steps organizations took to design and launch wellness programs that actually worked — and how they communicate the advantages of such programs to leadership. You’ll learn how the success of each initiative impacted organizational performance and contributed to organization-wide KPIs.

The Language of Leadership: Authentic Executive Comms That Inspire and Inform

Communicators who understand that a healthy employee experience starts at the top must also play the role of advisor, strategist and guide to ensure the C-suite delivers mindful messages at the right time in the right way. This workshop will dive into what it takes to shape an executive messaging strategy that helps the C-suite communicate better by melding writing, planning and omnichannel messaging to prioritize and platform employee experience — sharing not just the wins, but the challenges in a transparent, authentic way.