MARCH 30, 2017

Online marketing touches consumers in all sorts of ways during their car-buying journey.

‘Rock Star-Wanted’ Dealer Job Listings Unappealing to Women Looking for Work

Studies indicate something of a disconnect: 65% of U.S. car buyers are women, but only 18.6% of car dealership employees are women.

Full Story

Monetizing Customer Satisfaction in the Service Drive
Service customers have significant CLTV but CRM and equity mining systems are limited in identifying new vehicle prospects among service customers. Frank Ferrara, former EVP – Customer Satisfaction Division at Hyundai will discuss maximizing CLTV by creating a positive cycle - boosting service traffic, improving CX, and increasing conversion rates in the service drive.
Register by 4/28 and save $800! Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

’17 Mazda CX-5 No Joke

Mazda wanted the customer experience of its new midsize CUV to be just right. Consequently the vehicle's program manager ended up in the U.S. so long, he missed most of a planned vacation in Japan. (His wife went without him.)

Full Story

Interior Motives

Automakers and dealers have discovered that the customer experience of car ownership has much to do with what's inside. Here's a photo gallery of some nominees for this year's Ward's 10 Best Interiors.

Full Story

ADVERTISEMENT