Digiday has pulled key insights from X data reports regarding consumer sentiments and activity in the metaverse to get a better sense of how regular consumers and web2 netizens are approaching the space.
April 13, 2022

To get a better sense of how regular consumers are approaching the metaverse, Digiday has pulled key insights from five data reports and surveys regarding consumer sentiments and activity in the space. Read more below.

  • How do consumers really feel about the metaverse?
  • This week's Digiday+ Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals' demographic targets.
  • Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money.
  • A senior creative director with more than 20 years of experience talks about the job hunt at nearly 60 years old, age discrimination and why the DE&I conversation should include age.
  • Almost a year after Apple cost the ad industry billions with ATT, its CEO Tim Cook backs a federal privacy law.
  • The Recount's three-hour-long daily live news show wants to encourage discussions with young viewers and draw in brand marketing interest.

From our sister site, WorkLife:

  • Rather than continue to inflate salaries, many employers are leaning hard on benefits as an alternate way to get money into their employees' pockets.
  • Stephanye Blakely didn’t realize it at the time, but it was just the thing she needed to leave the monotonous warehouse job to pursue a career in software engineering.
Other things to know about
  • Join us in Palm Springs from May 4-6 at the Digiday Programmatic Marketing Summit for a deep dive into the rapidly changing programmatic marketing landscape and hear from execs at Publicis Imagine, Bayer, and UM Worldwide.
  • In order to truly live up to their values, brands are looking within, and reviewing the ad-tech stack through an ethical lens is one way they’re getting started. Sponsored by Channel Factory.
  • Amid competing for engineers with well-funded startups, media companies are working with software consulting firms to provide successful tech resources for their businesses. Sponsored by Heimatlas.
Top Stories
Ivy Liu
Digiday has pulled key insights from X data reports regarding consumer sentiments and activity in the metaverse to get a better sense of how regular consumers and web2 netizens are approaching the space.
howdy!
This week’s Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals’ demographic targets.
To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences.
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howdy!
Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money.
Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are taking a more cautious approach.
howdy!
A senior creative director with more than 20 years of experience talks about the job hunt at nearly 60 years old, age discrimination and why the DE&I conversation should include age.
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For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization.
howdy!
Almost a year after Apple cost the ad industry billions with ATT, its CEO Tim Cook backs a Federal privacy law
howdy!
The Recount’s three-hour-long daily live news show wants to encourage discussions with young viewers and draw in brand marketing interest.
With a YouTube channel, podcast and newsletter all covering the creator economy, Colin Rosenblum and Samir Chaudry provide the perfect kick-off interview for the Digiday Podcast’s new limited series on creators.
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