Gaming is in the midst of an M&A arms race. The protracted pandemic has made sure of that.
| In Graphic Detail is an ongoing series from Digiday that takes a “show, don’t tell” approach to covering the biggest trends in media and advertising. We tackle our first one on the consolidation of gaming below. Gaming is in the midst of an M&A arms race. The protracted pandemic has made sure of that. This week's Digiday+ Media Briefing looks at why some publishers would prefer to completely reset the online ad market amid the third-party cookie's demise rather than repeat the problems the cookie introduced. A Q&A with Brandtech Group CEO David Jones on building a business for the 'post-advertising' world. Axios's first hybrid event of 2022 will be a two-day summit tied to its What's Next newsletter, and it is not allowing brands to buy virtual-only sponsorships. Jellysmack, one of the largest creators of social video on the internet, is trying to use its insights to make real-life celebs more internet-famous. Other things to know about Last chance deadline is January 21 for the Future Leader Awards. Don't miss this opportunity to recognize the next generation of leaders across media and marketing, fashion, beauty and retail. Join us for a virtual event on January 27 at 1 p.m. EST and learn how teams can improve their data collection and management practices. Sponsored by Adobe. Marketers are reframing their approach to identify solutions, no longer considering them as on-off switches or single universal fixes that require a complete switch right away. Sponsored by Stirista. | | |
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