In graphic detail: the rise of Amazon and Apple in adland Big Tech's most potent forces are on the rise but still some way off the duopoly. This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the series here. Additional coverage: - In 2022, Gen Z became the dominant generation on social media. There has been a shift in social media usage among this generation of social media savvy users. Here's what that means for 2023.
- Hollywood films such as "Ready Player One" have sketched out a vision for a fully immersive and interoperable virtual world, and as the metaverse picked up steam in early 2022, in-game advertisers did not necessarily go to great lengths to clear up their association with this tantalizing concept.
- To kick off 2023, we've asked folks what they expect the top marketing and advertising trends will be this year. More in this Digiday+ Marketing Briefing.
- These are the top media trends Digiday's editors expect to see in 2023.
Other things to know about - For advertisers, obtaining robust metrics across mobile, desktop, social, digital and CTV can be difficult, but is essential to building and delivering successful campaigns. Produced in partnership with Marketecture.
- For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. Sponsored by PubMatic.
- Including native ads within email newsletters means the advertiser’s sponsored content will fit in with what’s surrounding it, rather than overtly looking like an ad — meaning those there to read the newsletter are more likely to read the ad content. Sponsored by LiveIntent.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Big Tech’s most potent forces are on the rise but still some way off the duopoly. | | |
|
howdy! | | | | | In 2022, Gen Z became the dominant generation on social media. There has been a shift in social media usage among this generation of social media savvy users. | | |
| | | | | Brands and agencies are set to increase their investment in premium video content for on-site, linear and CTV campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | Hollywood films such as “Ready Player One” have sketched out a vision for a fully immersive and interoperable virtual world, and as the metaverse picked up steam in early 2022, in-game advertisers did not necessarily go to great lengths to clear up their association with this tantalizing concept. | | |
| | | | | Advertisers are rewriting the endorsement playbook for sports, with more brands working with women’s sports and inking NIL deals. | | |
howdy! | | | | | To kick off 2023, we’ve asked folks what they expect the top marketing and advertising trends will be this year. | | |
| Advertisement |  | | |
| | | | | As retail media evolves, marketers are accelerating their first-party data collection and consumer-centric digital strategies. | | |
howdy! | | | | | What Digiday’s editors expect to see in 2023. | | |
howdy! | | | | | Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. | | |
|
