The use of software to target and track the efficacy of ad campaigns is never far from the crosshairs of public opinion with the practice, commonly labeled as “ad tech,” regularly the subject of press exposés and Netflix documentaries, etc. It’s worth taking stock of what industry practitioners think of what they see and do in their day-to-day business. Read more below. From our sister site, WorkLife: Other things to know about - Join us July 28 at the Digiday Publisher Golf Outing, for a chance to connect with fellow publishing leaders over a casual round of golf and networking functions. Secure your tickets while they are available.
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| Top Stories |  | | Ivy Liu |
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| | | | | Ill at ease with the means of ad tech? Don’t worry, you’re not the only one | | |
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howdy! | | | | | Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office. | | |
| | | | | When comments sections are open to registered users and moderated by AI, they become sources of reader data that publishers can leverage to serve more relevant content. | | |
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howdy! | | | | | To take advantage of esports’ global reach, Korean team Gen.G has established a presence in three major esports markets — Korea, North America and China — allowing its local partners in all three regions to reach new audiences in other countries. | | |
| | | | | Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | Omnicom Media Group and its Outdoor Media Group has set up a programmatic private marketplace (PMP) that harnesses some 80,000 point-of-purchase screens across multiple environments | | |
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| | | | | Download this report to learn why publishers that approach email personalization as more than a custom salutation are driving engagement and taking ownership of more of their website traffic. | | |
howdy! | | | | | Unilever’s chief digital and commercial officer is on edge: the global internet is being transformed. But that won’t necessarily make it better. In fact, it could make it worse. | | |
howdy! | | | | | The food and home goods publisher and commerce site has let go of 20 people, primarily in the content, creative and marketing teams, after recent acquisitions and supply chain challenges. | | |
| | | | | The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. |
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