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| NewFronts | May 08, 2017 | | Your daily dispatch from the DCNF |
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In Its First NewFronts Pitch, BBC.com Focuses on the Credibility and Accuracy of Its News Coverage Touts the high engagement its feature reporting gets By Sami Main The first NewFronts presentation from BBC.com centered on the trust the publisher has earned over the past 100 years and its reputation for accuracy. The publisher also showcased its many verticals and its work with new technologies and touted its feature reporting as some of the most engaging content of the past year. Fran Unsworth,...
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| Promoted Content by Adweek Digital Video Guide | | |
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How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...
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YouTube Is Adding 40 Original Programs With Celebrities and Creators Johnson & Johnson is sponsoring one of them By Marty Swant With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...
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Condé Nast Entertainment Rolls Out a Robust Lineup of Digital Video Series From Its Many Publications Showcases content from brands like GQ, Wired and Teen Vogue By A.J. Katz Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
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Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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Here’s What’s Bringing Rival TV Networks Together at Last Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep...
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Vice’s NewFronts Presentation Focuses on Its High Audience Retention Rate Viceland successfully brought native advertising to TV By Sami Main During its NewFronts presentation in New York on Friday, Vice highlighted the ways its new form of advertising resonates with viewers and readers. Reducing ad load has been a goal for Viceland, Vice's cable and streaming network, in addition to more premium content. "We set out to make the network as experimental as possible," Guy...
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