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| And brands are getting in on the chatter By Lauren Johnson Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. Read more » |
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| OnePlus wants to compete with Apple and Samsung By Marty Swant |
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| Advertising details are still being finalized By Marty Swant |
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| Once a private medium, now open for business By Carrie Cummings |
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| 14 brands have purchased them in 5 weeks By Lauren Johnson Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke ... Read more » |
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| How can brands break through? By Christian L. Tom Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Read more » |
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| Underscores growing importance of social video By Lauren Johnson Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. Read more » |
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| Featured Jobs | | The Tapping Solution, LLC Newtown, Connecticut | | Forward 10038, New York City | | MediaCom New York City, New York (US) | | Stern Strategy Group Iselin, New Jersey | | Car and Driver Ann Arbor, Michigan | | |
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| Adweek Webinar Presented by Neustar |
| Wednesday, July 13, 2016, 1 PM ET | 10 AM PT Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital—more granular targeting and the ability to tie ad exposure to results. But where exactly ... Read more » |
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| End-to-end encryption will give users more privacy By Marty Swant In a move taken straight from Mission: Impossible—or straight from Snapchat—Facebook has begun testing a way for Messenger users to send encrypted conversations that disappear after a certain period ... Read more » |
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| Water is Life turned $10 into $800 By Lauren Johnson It's no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water ... Read more » |
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