The design of affordable housing units is catching up to market-rate buildings, tapping into both onsite and community-wide needs.

You want to focus on the aspects of your business that make money and turn over time-consuming or administrative tasks to an assistant.

Multicultural marketing needs to be authentic, showcase a variety of voices and challenge stereotypes to be effective, Jennifer Pearson writes, citing research on portrayals in advertising. "Brands can face backlash if they don't make the effort to showcase authentic people and voices," Pearson writes.

ChatGPT can be valuable for handling time-consuming tasks such as keyword research, crafting boilerplate ad copy and helping overcome writers' block, writes Playbook Media CEO Bryan Karas. However, marketers should avoid using it for external efforts without any human input and refrain from using it "as a shortcut for skills you know you need to learn."

Mobile homes that are selling for millions of dollars in Malibu, Calif., support the adage: location, location, location. "The ones that are $5 million and $6 million? You just kind of shake your head and go, 'Wow,'" said agent Brian Merrick of Coldwell Banker Realty.

Brands and agencies can reduce risks from generative artificial intelligence through six steps, starting with considering whether sharing data via the open-source systems could affect client relationships or be used by others, writes Brian Heidelberger from the law firm Loeb & Loeb. Other tips include determining how to handle any legal liabilities, and establishing disclosure and approval standards for staffers, freelancers, agencies and vendors.

Being open, honest and empathetic with staff as you announce a company decision they may not like, such as returning to in-person work, can help reduce backlash, as can sharing the general factors that went into the decision, says Sarah Clausen, a corporate communications director. Ensure the entire executive team is using the same messaging points and is prepared for questions.

NAR's nationwide tour promoting the REALTOR® brand has hit 13 states so far and may be headed your way. Get updates from the road and see where the tour is headed next.

The Hailey, Idaho, government is building five apartments to offer housing for public school teachers in partnership with nonprofit developer ARCH Community Housing Trust.

Berkshire Hathaway's Warren Buffett says that most banks can withstand losses associated with any defaults on commercial real estate debt. "If you've got a big profitable business on top of it, which many banks do, you take your losses and you keep going on," Buffett says.