Max Willens It took years for publishers to figure out what they needed to have in their advertising stack. A similar process has begun unfolding on the consumer revenue side. |
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Brian Morrissey Digiday+ is becoming a core part of the Digiday content experience. |
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Sponsored Content Swrve As media channels evolve, so do content strategies. But with these new channels comes new challenges -- and only the most resourceful marketers will be able to cultivate the most meaningful consumer reactions for increased ROI. Sponsored by Swrve. |
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Shareen Pathak An increasing number of fitness companies and gyms are dabbling in media as a way to grow revenue. |
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Tim Peterson A Facebook Watch creator with more than a half-million followers said reach has fluctuated and the level of creator support from Facebook has gone down. |
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Sponsored Content Penthera As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera. |
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Sponsored Content AppNexus, A Xandr company Video completions are a hygiene metric: not the only indicator of a campaign's success, but still necessary for meaningful results. Ultimately, they're an indicator that ads are reaching an engaged audience. Sponsored by AppNexus, a Xandr company. |
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