| Amazon is trying to prove to marketers that it can not only sell their products but sell new customers on buying their products. Media executives are scrambling to understand the potential wider ramifications of CNIL's fine on Google. For Digiday+ members: Netflix is taking a liberal and elastic approach to how it defines a "Netflix Original." Here's why. The Economist is the latest publisher to launch a daily news podcast in order to broaden its reach in audio and ultimately drive people to subscribe. Connect with Bonobos, Stitch Fix, West Elm and more at the Digiday Retail Forum: Direct-to-Consumer in New York on March 21 as they dive into the growing importance of knowing your customer, whether brands were born DTC or not. |
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| Tim Peterson On Jan. 18, Amazon quietly added new measurements for marketers to gauge how effective its ads are at attracting new customers. |
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| Jessica Davies Media executives are scrambling to understand the potential wider ramifications of CNIL’s fine on Google. |
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| Sponsored Content Unruly As Google and Amazon grew in power and influence, 'brand bypass' set in, making it harder than ever for advertisers to grow their market share by engaging light buyers. The future could look bleak. But hope exists for advertisers -- they just need to embrace brand basics. Sponsored by Unruly. |
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| Sahil Patel Here’s why Netflix takes a liberal and elastic approach to how it defines a “Netflix Original.” |
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| Lucinda Southern The Economist is launching a daily news podcast to broaden its reach in the audio market. |
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| Sponsored Content Domo National Geographic hadn't always had a data problem. But by the 2010s, its audience was scattered across multiple TV networks and an arsenal of digital platforms. Raw data flooded in from every angle, and it was tough to derive meaningful insights. Sponsored by Domo. |
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| Sponsored Content Domo When data first pours into a company, it's always unrefined. Departments struggle to make sense of it before it goes stale. But this story starts earlier--back when indecipherable data left executives in a fog of confusion and mixed signals. Sponsored by Domo. |
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Last Chance Deadline:
January 25, 2019 |
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Last Chance Deadline:
January 25, 2019 |
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Regular Deadline:
February 1, 2019 |
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ALL EVENTS |
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