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In-store retail media: What is it, and where is it headed?

In this briefing we’ll cover:
 
  • Why it’s still early days;
  • Why brands are playing catchup;
  • The reach and experience of in-store screens;
  • The possibility for dynamic content and targeting;
  • And what differentiates in-store retail media from digital out-of-home.
 
What does user experience (UX) mean?

How can organisations make people engage with their products and services and make it easy for users to achieve their goals?
 
CPGs must build cross-functional teams to get the most from retail media

Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams
 
Econsultancy adds new 8-week blended learning programme for all subscribers: Starts April 23rd

The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
Latest
 
New blended learning course for Econsultancy members.
Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI.
SIGN UP NOW
Featured Reports
Effective Leadership in the Digital Age

This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
 
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
 
View all research
To learn about sponsorship opportunities at Econsultancy, please get in touch with one of our sales representatives today.
 
   
Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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