Publishers would lover a counterweight to Google and Facebook distribution, causing them to look anew to Apple News as a distant No. 3. "They're getting frustrated with the lack of monetization options on [Facebook Instant Articles] and see Apple News as a direct opportunity to gain subscribers which has inherent value," said Sachin Kamdar, CEO of digital audience analytics firm Parsely. The Washington Post has ambitions as a tech provider of its own. So it's cracking down on ad tech providers that gum up its site, resulting in WaPo using far fewer than its peers. Snapchat might be chockablock with Kardashian fare in the U.S., but in France, Snapchat is playing the role of serious news provider. Snapchat's team in London is working directly with politicians to produce political content ahead of the French presidential election this month. Yahoo used to have grand ambitions in video. But at Yahoo Finance, a flagship property, those ambitions are have come down to earth. Instead, Yahoo Finance is focused on low-resource opportunities around livestreaming events like shareholder meetings and conferences. In The Rundown, available to Digiday Pulse members -- sign up today! -- Bustle CEO Bryan Goldberg issues a challenge: Name five media companies more consequential than Elite Daily that started this decade. On this week's Digiday Podcast, New York Media CEO Pam Wasserstein talks about using Facebook for marketing but not depending on it for audience or revenue. |
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| Lucia Moses While publishers sour on Facebook, they’re optimistic about the traffic and subscription growth they’re seeing from Apple News. |
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| Ross Benes The Post said goodbye to several ad servers, ad builders, native-ad and video vendors it works with. |
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| Sponsored Content Deseret Media One key to getting the most value from sponsored content is choosing distribution channels where authentic audience response will generate viral lift. No channel offers this opportunity better than social media. Deseret Media’s FamilyShare brand tapped the power of social to for clients as diverse as Ava Smart Bracelets and The Weinstein Company. Sponsored content by Deseret Media |
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| Jessica Davies Snapchat is running Q&As with France’s main political candidates ahead of the first wave of elections. French agencies put Snapchat’s daily audience at around 8 million. |
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| Sahil Patel Instead of doing “live for live’s sake,” Yahoo is centering its Yahoo Finance live-video strategy on news, analysis and coverage of business events. |
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| Sponsored Content Deloitte Digital Every marketer knows that customer-centric companies are winning in our digital world. For marketers, these trends are upending their old adage from "Branding is everything" to "Everything is branding." That simple flip of words may seem like just a nuance, but it has huge implications for the modern CMO. Sponsored content by Deloitte Digital |
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| Sponsored Content oneAudience With 52 percent of all internet activity now taking place on mobile, brands are learning to prioritize mobile platforms when taking consumers down the path to purchase. Using the likes of geo-fencing and beacon listening, auto brands in particular are reaching out to consumers while they are near, and even in, car dealerships to send push notifications and highlight products. Here's how an Audi dealership's been doing it. Sponsored by oneAudience |
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