New technological advances have caused a shift in how consumers research and buy their products, as well as how, when and where to engage with their favorite brands. Therefore, the new modern marketer must take their brand through a digital transformation to keep up with the times. And their role must expand beyond the traditional definition to one that is equal parts storyteller, data geek, technologist and customer advocate.

Join Wells Fargo and Intel, as they share how their roles are evolving. They’ll discuss balancing the convergence of storytelling, data and technology, while innovating on marketing techniques for the new consumer.