In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism

"You can't just hire more women because you need more women." Agency chiefs worry that diversity hiring can result in tokenism rather than filling roles with the best candidates.

"If a brand can't entertain us, we just won't pay attention." With spending on branded content growing and pressure mounting to make ads more entertaining, agencies, publishers and brands are increasingly looking to hire people with skills more commonly found in the entertainment industry than in advertising.

Starting March 1, Facebook page owners can't accept any sort of compensation to share content they didn't have a role in creating through their pages. This has created a problem for publishers that pay page owners to distribute their content.

In a recent Digiday survey of executives from major brands across the U.S., 56 percent said they plan on moving more of their marketing in-house in 2018. Subscribe to Digiday+ to learn how this could affect the advertising industry.

European publishers are turning to reader-revenue models to reduce their dependence on the duopoly, with 70 percent of publishers surveyed in an Axel Springer report saying they have evidence that readers' willingness to pay for content has increased in the past year.

From Glossy: This Friday, Feb. 16 is the early deadline to enter the Glossy Awards, honoring the best brands, agencies and tech companies creating change in fashion and luxury. Check out the categories today and start your entries.