| Publishers in the U.K. haven't pivoted to video in the same numbers as their peers in the U.S. Here's why U.K. publishers aren't going all-in on video. In the 100 days after ads.txt's release in May, only 13 percent of the 10,000 most popular domains adopted it. But with Google's help, that number has risen to 44 percent. "Facebook is the beating heart of Tasty": On the latest Digiday Podcast, Tasty's Ashley McCollum talks about the BuzzFeed food brand's reliance on Facebook, its push into commerce and more. The European Union's new ePrivacy law will likely tighten rules on the use of cookies. Here's a guide to the most common types. Despite industry-wide concerns about consulting firms replacing agencies, consultancies must tackle several issues before those fears can be realized. Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. Check out five new categories in this year's Digiday Publishing Awards, including Best Experiential Marketing Campaign, Best Subscription Product and Best Use of Audience Data. See them all here and start your entry today. |
|---|
|
|---|
| Lucinda Southern "VCs talk about making money in five years time. In the U.K., it's about survival: With less funding, there's more requirement to earn revenue now." |
|---|
|
|---|
| Ross Benes After a slow start out of the gate, adoption of ads.txt is taking off with some help from Google. |
|---|
|
|---|
| Sponsored Content Imre Pharma marketers and healthcare communicators need incorporate these methodologies in their planning practice if they want to maximize the role of technology in making people feel better and demand new accountability for promoting empathy across the industry. Sponsored content by Imre |
|---|
|
|---|
| Aditi Sangal “You can't reach one in two Americans and not have some bigger cultural impact on the world.” |
|---|
|
|---|
| Jessica Davies The laws on cookie use are likely to get much tighter due to the new ePrivacy law. |
|---|
|
|---|
| Sponsored Content LiveIntent Just in time for Halloween this video reveals the top five things that marketers should be afraid of in 2017. Sponsored content by LiveIntent |
|---|
|
|---|
| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
|---|
|
|---|
|
This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly. |
