Other things to know about - Join us March 12-14 in Nashville for the Digiday Media Buying Summit, where attendees will connect with media buyers from Agital, Horizon Media and more. Last chance to save on passes is next Tuesday, February 4.
- Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. Sponsored by Zeropark.
- Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra.
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite changes, brand safety concerns aren’t leading execs to pull back from platforms. | | |
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howdy! | | | | | LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year growth in total video viewership in Q1 2025. | | |
| | | | | Attracting new audiences isn’t limited to younger consumers — implementing a broader strategy that embraces and appeals to a wide range of audience segments reshapes how consumers access news and entertainment. | | |
howdy! | | | | | Why publishers are finally facing programmatic’s hard truths. | | |
| | | | | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | | |
howdy! | | | | | The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may be — to continue to swing the pendulum back to brand. | | |
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| | | | | One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. | | |
howdy! | | | | | Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025. | | |
howdy! | | | | | Search ads are changing. Here’s how marketers are preparing for a new search landscape. | | |
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