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| John, I didn’t really send you this email. Technology did. Machine algorithms and artificial intelligence offer fantastical new technology for the modern marketer, but as we learned from a recent social media advertising experiment – Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience – you can’t blindly trust tech. Read on to learn how our own Paul Cheney drove down cost-per-action in a Facebook advertising campaign by relying on a more old-school targeting approach. Here’s to lower CPAs and higher conversions, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | |||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnership | |||||||||
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