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| John, Likes and views and retweets and pins. This is the currency of inbound marketing. But one user interaction is far more valuable than all of those combined … the book purchase. In our latest article – Content Marketing: Publishing a book to promote your brand – we delve into what it takes to make the ultimate inbound marketing move. Read on for insider advice from both sides of the publishing industry – a literary agent responsible for selling 200 million+ books, and a VP of marketing at HarperCollins. Here’s to writing the book on [your industry here], Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | |||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | |||||||||
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