[Inbound Marketing] Brand character content increases social media engagement by 1,400% for jerky brand

3 years ago


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Learn how one company created a mascot to bring the brand to life for customers and increased its social media fans by 2,113%.
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Inbound Marketing: Beef jerky company develops content strategy around brand character to increase social media fans 2,113%


Old Trapper is a traditional brand that needed to modernize along with customers. To reconcile the two ideas, the company created a brand mascot that would embody Old Trapper values but on modern platforms.
See how the team was able to increase social media engagement 1,400% and social media fans by 2,113% through a content and social media effort dedicated to bringing the brand to life for consumers.
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