[Inbound Marketing] Brand character content increases social media engagement by 1,400% for jerky brand

3 years ago

Text only:

Learn how one company created a mascot to bring the brand to life for customers and increased its social media fans by 2,113%.
View in browser

Inbound Marketing: Beef jerky company develops content strategy around brand character to increase social media fans 2,113%

Old Trapper is a traditional brand that needed to modernize along with customers. To reconcile the two ideas, the company created a brand mascot that would embody Old Trapper values but on modern platforms.
See how the team was able to increase social media engagement 1,400% and social media fans by 2,113% through a content and social media effort dedicated to bringing the brand to life for consumers.
          Read More ►          
More Recent MarketingSherpa Headlines:
1. Email Marketing: Lands' End improves triggered campaigns to increase email-driven revenue by 9%
2. Testing and Optimization: How multiple testing approaches increased B2B’s banner ad clickthrough 956%
3. International Ecommerce Chart: How German online shoppers differ from American consumers
4. Click to search more than 1,100 case studies in the MarketingSherpa Library
The Inbound Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe.    We Protect your privacy
4315 Pablo Oaks Court Jacksonville, FL 32224, United States
©2015 MECLABS Institute, LLC


Categories: Business goods Self-employed without employees Marketing News Media
Age: 14 until 18 year 19 until 30 year 31 until 64 years

Deel deze nieuwsbrief op

© 2019