[Inbound Marketing] Five-day niche holiday campaign increases Facebook followers 1174%

3 years ago

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Discover how one company capitalized on a relatively unknown holiday to increase its social media followers.
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YouTube Engagement: Niche holiday celebration results in over 110,000 video views

How do you stand out in the crowded social media market? For FURminator the solution to this problem was branding a relatively unknown holiday as its own and embracing the creative and quirky work of professional YouTubers for promotion.
Learn how FURminator’s five-day YouTube and social media blitz for National Hairball Awareness Day resulted in over 110,000 views on YouTube for the promoted content, a 1174% increase in new followers on Facebook and the type of positive authentic audience engagement that would make most brands purr.
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