Read how the Canvas team utilized employee email signatures to drive webinar registrations. View in browser
MarketingSherpa Inbound Marketing

Inbound Marketing: How Canvas drove webinar registrations 48% in 7 days using employee email signatures

Reviving a defunct company webinar, the Canvas marketing team knew they had to take a different approach with the revival. The team decided to focus on educating customers on the product, providing greater content value.

They also took a different approach to marketing it by utilizing employee email signatures, alongside regular email sends, to directly appeal to customers.
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