Inbound Marketing: How a selfie trail and user-generated content drove website traffic for Discover the Palm Beaches | Discover the Palm Beaches, the official tourism marketing corporation for the area, launched a new, mobile-responsive website. The objective was to curate real-time information for visitors and drive awareness about the area, using user-generated content and social media – in no small part – to do so.
Read about how the marketing team drove awareness of the area and garnered the most site pageviews year to date. |
| |
|
|
