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| John, Content is king. Or so they say. So what does the kingdom look like? At SAP, a content marketing campaign drove $23,488,300 pipeline from 107 marketing-generated opportunities. To learn the nuts and bolts behind building your own content kingdom, watch this video replay of a MarketingSherpa Summit session as Ginger Shimp, Marketing Director, SAP America, and Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency), share a how-to session with Readers' Choice winner SAP on navigating relevance and gaining the buy-in you need from stakeholders at every step. Watch now to learn how the team gained initial buy-in, communicated clearly with all stakeholders throughout the process and kept the customer top of mind throughout the chaos. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | |||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning UF Graduate Certificate | |||||||||
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