John, The words “social media conversion optimization” don’t necessarily flow off the tongue. You’re far more accustomed to hearing “social media engagement” or “social media reach.” But conversion is the core of all marketing activity, so in our latest article we explore How to Use Social Media to Increase Your Marketing Conversion. Read on to learn from 11 case studies as we explore how to increase conversion of social media actions (like, follow, etc.) as well as how to use social media to increase the conversion of key business goals (leads, purchases, etc.). Here’s to your social media success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |