Subject matter experts (SMEs) are crucial to content marketing success, especially in B2B. So, in this MarketingSherpa blog post, we wanted to shed light on the fact that you’re probably overlooking a plethora of untapped SMEs.
Sure, your CEO is a SME. The head of Sales. You likely have someone in an evangelist role of some sort who is also a SME. But what about the customer service rep? The middle manager? Purchasing associate? Transportation coordinator? Senior systems manager?
They (and many inglorious but essential functionaries in your organization) are all victims of The Jackson 5 Effect. Read on to learn how to overcome this and find more SMEs within your organization. |
