John, Social media platforms are changing – because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms – to name just a few. But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences. It’s enough to make an inbound marketer’s head spin. In our latest article – Is it just your brand’s performance, or has something changed in social media? – we take an in-depth look at these issues and provide advice from four experts. Read on for a discussion about everything from Kylie Jenner to dead channels. Here’s to social sanity and marketing results, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |