Create library collections that are inclusive and reflect a diverse range of people, stories, and experiences by learning how to conduct a diversity audit, ensure representation, and defend your collections against censorship challenges.
Increase community and student engagement in your library programs by deepening your marketing and outreach skills!
Featured Course: Marketing and Outreach Strategies to Engage Your Community
Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
After you attend this interactive online course and workshop, you’ll be able to:
Understand and apply the fundamentals of marketing and outreach best practices
Understand and apply tangible social media marketing and outreach skills
Tell your library’s story in a compelling way to enhance your outreach
Implement methods for data collection and analysis to support marketing and outreach initiatives
Apply strategic communication techniques to help facilitate your marketing efforts
Understand the differences and overlaps between marketing, outreach, and engagement
Have strategies for how to center relationships and community collaboration
Featured Speakers
Stephen Grubb,
Public Information Officer, Marketing, Publicity & Communications, Libraries Division at Broward County Library (FL)
Dana Haugh,
(she, her) MLS, Web Services Librarian & Coordinator of Marketing and Communications at Yale University
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