Increase community and student engagement in your library programs by deepening your marketing skills. Check out our 3 new courses that will help you bring fun and innovation into your marketing and outreach.

Course Overview: Library Marketing Crash Course

Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school.

Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Result

Check out the full program here.

Course Overview: Social Media Marketing and Engagement Crash Course for Librarians

Keeping up with social media trends can be overwhelming, but you’re not alone! This crash course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities.

Featured Speakers 

Strategizing for Social Media: How to Plan and Create Engaging Content

led by: Cassandra D'Alessio

TikTok for Librarians: How to Reach Your Community without Burning Out

led by: Kelsey Bogan

Check out the full program here. 

Course Overview: Marketing and Outreach Strategies to Engage Your Community

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

After you attend this interactive online course and workshop, you’ll be able to:

• Understand and apply the fundamentals of marketing and outreach best practices

• Understand and apply tangible social media marketing and outreach skills

• Tell your library’s story in a compelling way to enhance your outreach

• Implement methods for data collection and analysis to support marketing and outreach initiatives

• Apply strategic communication techniques to help facilitate your marketing efforts

• Understand the differences and overlaps between marketing, outreach, and engagement

• Have strategies for how to center relationships and community collaboration

Group Discounts 

Our courses are perfect for your team!

Group rates available now!

Request a discount for groups of 3 or more 

and work with your colleagues on a project for your library.

Purchase 15 or more registrations and apply them across multiple courses.

Coming Up 

Spring Courses