Good morning, Marketer, more of your customers (and your competitors’ customers) are up for grabs.
Although marketers are currently looking ahead well into the new year, there’s reason to believe that with several more shopping days before Christmas, there are customers to be won over with the right strategy.
Data taken from the first week of December by shopping rewards app Shopkick indicates 40% of shoppers (from a pool of nearly 18K) are rethinking what retailers they’re using this year from previous holiday seasons. Add to that, 13% of shoppers don’t plan to have all their shopping completed until Thursday or Friday (with Christmas on Saturday).
The transformation in retail, as well as other industries and marketing as a whole, creates opportunities where none existed several short years ago. For e-commerce, shipping dates are likely too late. But for brick-and-mortars using digital ads and emails to promote at-store pickup, there are still shoppers looking for deals.
For consumers, this means more options and less loyalty. For marketers, this means a last-minute digital strategy for all future holiday seasons.
Chris Wood,
Editor
