| | | | | | | Increased Growth and Innovation on the Horizon For Beef Production | | | “Tune into Tennessee” was the National Cattlemen’s Beef Association’s theme for their annual conference this year in Nashville. As I revisited my college stomping grounds, I couldn’t help but form one clear impression: beef’s environmental sustainability moment has arrived in full force. NCBA capped the event with an announcement of a climate neutrality goal by 2040 for U.S. cattle production. That comes not a moment too soon, as the association also shared research showing that 48% of consumers said environmental friendliness is a key consideration in their protein choices. The trade show itself was chock full of products and services claiming enhanced climate and environment benefits. The list went significantly beyond the expected grazing and manure management solutions, including new data tools, genetic considerations and animal health offerings. I imagine we can expect to see explosive growth and relentless innovation for cattle production in the years to come. At the end of the day, however, change will happen producer by producer. How are beef producers thinking about environmental sustainability, and what do they see as their opportunities and challenges? At Trust In Food, we’re asking these questions and listening carefully. I’d love to hear from you if you have questions – or answers – as well. Email me at acole@farmjournal.com.
Yours in Regenerative Ag,
Amy Skoczlas Cole
Executive Vice President, Trust In Food™
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| | | | | | | NCBA Convention Takeaways: Emerging Trends In Sustainable Beef | | | | Shared by Drew Slattery, human dimensions of change lead, Trust In Food: Last week, the cattle industry gathered in Nashville for the annual NCBA Cattlemen’s Convention. The event draws thousands of cattle industry members from across the value chain – producer to retailer and every link in between. Here are three takeaways from the event that discuss emerging trends in the industry as well as forecasts for what’s to come. | | | | | | |
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| | | | | | | ACAM Executive Q&A: Adam Putnam, CEO, Ducks Unlimited | | | | Throughout 2021, Trust In Food is inviting leaders of the Foundational Partners of America’s Conservation Ag Movement to share their vision for the future of conservation and sustainability in U.S. agriculture. In this post, we spotlight Adam Putnam, CEO at Ducks Unlimited, a Founding Partner of ACAM. | | | | | | |
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| | Shared by Emily Smith, community engagement coordinator, Trust In Food: When we think of why we are trying to make agriculture more sustainable, we often think of future generations. We want to make sure we are passing down land that will produce food and fiber for our children and grandchildren. In this article, you'll read how children are taking it upon themselves to ensure that happens.
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| | Shared by Rebecca Bartels, director of business development, Trust In Food: Most don't think of yeast when they think of plastic. But many environmental leaders have identified plastic as a top concern second only to burning fossil fuels – and it needs some rethinking. FabricNano is doing just that with the use microbes such as yeast.
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| | Shared by Emily Smith, community engagement coordinator, Trust In Food: Texas A&M researchers share new findings about cattle production's role in being a sustainable solution to the concerns of agricultural production. Lead author of the study Richard Teague says: "Ruminant animals like cattle contribute to the maintenance of healthy soils and grasslands, and proper grazing management can reduce the industry’s carbon emissions and overall footprint."
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