Independent ad tech continues to tick along even as storm clouds gather overhead Publicly listed ad tech companies look to CTV and retail media to offset signal-loss in a softening media market in 2024. Additional coverage: - Nowadays the Christmas ads space is far more saturated with around 30 plus brands executing their own perspective on what Christmas should or shouldn’t look like.
- With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. Here’s a video explainer on the fediverse.
- The seemingly endless cycle of media industry layoffs over the past year hit a crescendo last week, with cuts hitting G/O Media, Vice Media and Vox Media, as execs sought to cut costs before the end of the year.
- As big contracts dry up for creators in the gaming space, micro-influencers could benefit.
- Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies?
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| Top Stories |  | | Ivy Liu |
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| | | | | Publicly listed ad tech companies look to CTV and retail media to offset signal-loss in a softening media market in 2024. | | |
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howdy! | | | | | Nowadays the Christmas ads space is far more saturated with around 30 plus brands executing their own perspective on what Christmas should or shouldn’t look like. | | |
| | | | | Join Jim Cooper, editor-in-chief at Digiday, on November 16 at 1 p.m. ET for a deep dive into how marketers and programmatic sellers navigate identity, deals and making the most of CTV and video. | | |
| Advertisement |  | | |
howdy! | | | | | With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. | | |
| | | | | In a new survey from Digiday and Clinch, 99% of agency respondents said DCO is a significant factor in their work, including 45% that reported that DCO is “very significant.” | | |
howdy! | | | | | The seemingly endless cycle of media industry layoffs over the past year hit a crescendo last week, with cuts hitting G/O Media, Vice Media and Vox Media, as execs sought to cut costs before the end of the year. | | |
| Advertisement |  | | |
| | | | | According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.” | | |
howdy! | | | | | As big contracts dry up for creators in the gaming space, it’s making an opening for the creators that haven’t been singularly focused on this potential payoff, choosing to build more diversified revenue streams instead. | | |
howdy! | | | | | Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? | | |
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