Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Movement for the Open Web’ post-divestiture remedies include: multinational government oversight of tech standards plus curbs on web browsers. | | |
|
howdy! | | | | | Vanity metrics won’t cut it anymore for proving that ad dollars are being effectively spent in this ultra-competitive ad environment. | | |
| | | SPONSORED BY |  |
| | | | | | | | | | |
| | | | | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the increasingly crowded free, ad-supported streaming TV market. | | |
| | | | | As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money. | | |
howdy! | | | | | Media management firm Ebiquity just pulled off a rather unexpected move by snapping up Transmit, which is dubbed the “Bloomberg Terminal for Media Pros.” | | |
| Advertisement |  | | |
| | | | | To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. | | |
howdy! | | | | | Moving forward, Chipotle has no plans to reduce its involvement with the fighting game community, which it views as a relatively uncluttered “white space” offering the brand an unprecedented opportunity to reach both casual and competitive gamers. | | |
howdy! | | | | | The media agency group is for the first time revealing its retail media-related standards as outlined in its Council on Accountability and Standards in Advertising (CASA) retail subgroup. | | |
|
