Max Levchin: Whatâs Missing From Todayâs Financial Literacy Initiatives Financial literacy is a great goal, according to Affirm CEO and Founder Max Levchin. However, most of the initiatives help the already financially motivated, instead of those who aren't. What consumers need, instead, he tells Karen Webster, are fewer apps about how to save and what not to buy, and more credit providers who reward good payments behavior â even if it means cutting into their profits. |