| | | | | First Things First | | March 23, 2020 | By Jameson Fleming |
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| These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis | |
| | For this week's Adweek cover story, we spoke with a number of the industry's brightest minds, including Marin Sorrell, Colleen DeCourcy, Antonio Lucio and Linda Yaccarino, to get their perspectives on what marketers must do to navigate these trying times. We asked them for short-term solutions, how it has impacted their businesses and how the pandemic is similar to past crises. One of the major themes to emerge is to care for each other and stay connected. "Stay close to your people, and do what you can for the community," said Jo Ann Ross of ViacomCBS. "If you support your team in this moment of uncertainty, they will be ready to get the job done today and far into the future." Martin Sorrell, who has certainly seen his fair share of market turning events in his career, predicted Q2 and Q3 "will be pretty brutal, but by Q4, world, you might see a recovery." DeCourcy ended her interview with an inspiring piece of advice, "Wieden once said, 'Chaos is the only thing that honestly wants you to grow.' We are an agency full of creative people, and our mission now is to take that chaos and make something out of it. Something of value. Something that matters." Read more: 16 industry leaders chart a path for marketers during this crisis. | | | |
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| Adweek's Guide to COVID-19 Coverage: How the Advertising and Marketing World Is Forging Ahead | |
During the past three weeks, Adweek's editorial staff has pivoted toward covering how the pandemic is affecting your businesses and what you can do to stay afloat. We've found that readers are deeply interested in the topic as last week alone, over 75% of our traffic on new stories came on content related to the pandemic. To help guide you through our coverage, our audience engagement editor (and frequent author of First Things First), Jessica Zafarris, put together a run down of our most essential stories about the coronavirus' impacts. Related: In her editor's letter this week, Lisa Granatstein, editor, svp, programming, explains how the Adweek newsroom is navigating this new normal. More Coronavirus Headlines: | |
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| | Adweek Promos and Events | The Brandweek Community | |
| | These are challenging times for all of us—our families, our business, our colleagues. With the landscape shifting so rapidly, Adweek continues to be committed to keeping you updated in real-time. We are all in this together and will be here for you virtually over the next few months and in person at Brandweek, where we’ll reunite you with your peers. Join us Sept. 14-17, in Miami, FL. to stay up to date on the newest marketing trends, be inspired, share and learn. Sign up to stay connected. | |
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| | Featured Jobs | Wake Forest University Winston-Salem, North Carolina | Spectrum Networks Columbus, Ohio | JPA Health Communications Washington, Washington DC | Expensify San Francisco, California | Imprint Projects Los Angeles, California | | |
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