Infinite scrolling minimizes interaction costs and increases user engagement, but it isn’t a good fit for every website. For some, pagination or a Load More button will be a better solution.
Maintaining participants’ data privacy and security before, during, and after data collection is critical to the user-research process. It protects participants from data breaches and cyber threats.
User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.
