Whatâs going on here? Footwear brand Birkenstockâs initial public offering (IPO) got off on the wrong foot, with wary investors needing more than socks to warm up to the frozen market. What does this mean? According to the Barbie movie, Birkenstock sandals arenât just a comfortable choice: theyâre transformative tools that enlighten a wearer to âthe truth about the universeâ. So naturally, investors were expecting an awakening when Birkenstock debuted on the New York Stock Exchange. Well, looks like weâre not quite in sync with Barbie Land. Birkenstockâs shares landed at just over $40 at the end of day one, below their $46 IPO price. Thatâs the bumpiest first-day run for any $1 billion-plus US listing in the last two years. In fact, of the over 300 big-ticket US IPOs in the past century, only 13 have done worse. So despite being the third-biggest debut in the US this year, the listing did little to reassure investors about the struggling IPO market. Why should I care? For markets: Itâs the sole that counts. LVMHâs less-than-luxe results on Wednesday suggested that the high-end retail industryâs recent success is tailing off. And sure, chunky sandals arenât exactly couture, but with collaborators including Dior and Valentino, Birkenstock has at least one toe in the luxury market. But the footwear firm has the other nine spread all over: the sandalsâ diverse sporters are pretty evenly split across different generations, with the typical US wearer owning three pairs. And as a business, Birkenstock is consistently growing, supported by major backers, and makes a profit â rare for a newly public company. The bigger picture: Set a good example. The IPO market has been stirring after a long slumber, with activity up just over a third versus the same time last year. Problem is, three-quarters of those newly listed companies are currently trading below their debut prices. If that tide doesnât change, the dozens of private companies currently considering IPOs will be sure to twiddle their thumbs for a while longer. |