Good morning, Marketer, may you have much more wheat than chaff.

The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive. This is good news for tech giants like Google (which killed cookies on its Chrome browser), Snap, TikTok, Amazon, Pinterest, et al. because they have a lot of first person data. Not so good for everyone else, though.

Max Greenberg, co-founder of online eyewear retailer Stoggles, said something which should chill every marketer. “The days of supercheap and very targeted online marketing are over,” he recently told The New York Times. 

This is yet another increasing cost for businesses. However, because it cuts into their ability to attract customers, it may hurt more than most.

Constantine von Hoffman,
Managing Editor

Ready to turn website visits into money? Meet continuous conversion

As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or set up personalization rules. But before you know it, you’re bogged down by setting up tests, monitoring them daily to see if they’ve reached statistical significance, and declaring winners (if you can even call them that).

Continuous conversion turns static, one-size-fits-all websites into adaptive learning websites that optimize and personalize the experience for every single visitor in the moment.

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2022 State of Customer Data Report

Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report from Simon Data will look at trends around customer data. Focusing on how to utilize first-party and zero-party data to maximize your campaign performance.

Learn more.

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