Over 530 marketers are committing to move ad dollars from Facebook for at least the month of July. Some are also pressing pause on influencer campaigns. Marketers are not only reconsidering where their ads appear and the kind of content they appear next to. “No one wants to be insensitive right now. We’re seeing creators and brands re-evaluating each other," said Brendan Gahan, partner and chief social officer at Mekanism. "They’re asking each other questions [like], Where do you stand with BLM?" Read more below. Other things to know about - The Resilience Awards are a way to honor teams and individuals for evolving and adapting during this challenging time. Learn more about the categories and submit before the regular deadline on July 10 here.
- While header bidding techniques have long been common for web-based publishers, app publishers are finally starting to embrace real-time auctions to drive up demand and increase efficiency. Sponsored by Facebook Audience Network.
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| WTF Influencers | | | | The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. | | |
| Sponsored by LiveRamp | | | | To retain an influx of pandemic-era customers, brands are using customer data to unlock hidden behavioral connections and overlaps between completely different types of subscription services. | | |
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howdy! | The Programmatic Publisher | | | | “We were told as publishers that resellers were so important, but no [publisher] has communicated to me they removed resellers and lost X% lift.” | | |
| Sponsored by Vevo | | | | As uncertainty looms, marketers are taking new steps to boost reach. Strategies include leveraging shorter ads, increasing investment in family-friendly experiences and adopting multi-cultural targeting tactics. | | |
howdy! | Beyond Ads | | | | Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chip snack Fritos. | | |
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| Sponsored by ChannelAdvisor | | | | In a time of unprecedented disruption, the rules of advertising on Amazon have changed. In a new playbook, learn critical strategies for protecting profit margins on Amazon, including performance monitoring, planning around fulfilment and prioritizing new product launches. | | |
howdy! | Marketing on Facebook | | | | To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020. | | |
howdy! | Business of TV | | | | The first half of 2020 saw streaming viewership surge, the remaking of TV’s upfront market, production shut down and Quibi’s debut. | | |
| | | | | Bloomberg Media Group CEO Justin Smith doesn't see the advertising business collapsing due to the pandemic. "We've historically been an advertising-led business media company," Smith said at the Digiday Publishing Summit. But his outlook for future revenue lies in subscriptions and live events. |
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