Influencer marketing platforms are making fraud 'very obvious' for brands to identify

With fraud awareness on the rise, influencer marketing platforms are starting to offer fraud detection services to brands. But the difficulties that platforms themselves face in cutting fraud show how thorny a problem it is.

For Digiday+ subscribers: Six-second video pre-roll ads are getting a lot of hype with major platforms and broadcasters, but publishers still rely on 20- and 30-second videos ads to fill their video inventory because they're easier to monetize.

Brands are clamoring for more opportunities to buy video ads on Amazon due to the lack of video inventory available on its self-serve buying platform.

Publishers hope that using Nielsen's Digital Content Ratings to validate their digital video audiences will get ad buyers to spend more with them.

Connect and trade insights with leaders at The Atlantic, Vice, Cond? Nast and more at the Digiday Publishing Summit. Register now to join us there from Sept. 24-26 in Key Biscayne, Fla.

Retailers like Home Depot and Walmart are working with services like Handy to compete with Amazon by offering perks like in-home setup.